Creon as the Ideal Tragic Hero of Sophocles Antigone Essay example --

Creon as the Ideal tragic Hero of Antigone Tragedy always involves human suffering, but not everyone who suffers is a Tragic Hero. According to Aristotle, there ar five basic criteria that moldiness be met for a character to be considered a Tragic Hero. Aristotles ideas about disaster were recorded in his book of literacy theory titled Poetics. In it he has a great deal to translate about the structure, purpose and intended burden of tragedy. His ideas have been adopted, disputed, expanded, and discussed for several centuries. In this essay, I will examine these criteria in regards to Antigones Creon, King of Thebes. The first criterion states that to be a tragic hero, Creon must occupy a high status position, but must also embody nobility and virtue as part of his innate character. Creon fits this description quite a accurately. We know at the beginning of the play that Creon is King of Thebes. Therefore, he occupies a stature of nobility. Furthermore, Creons innate character em bodies virtue and nobility. For example, when talking to the Chorus at the beginning of the play, Creon says, anyone thinking/another man more a friend than his own country/I rate him nowhereI would not be close if I saw ruin, not safetyI would not count any enemy of my country as a friend (Lines 202-210). His standards are set to the point where he would put his country above all else. He would do anything to protect his country he would not be silent if he saw ruin, not safety (line 204). Also, Creon shows a high sense of morality when he properly buried Eteocles, Antigones brother. Antigone herself says this when speaking to her sister, Ismene, Creon honored the oneEteocles, they say he has used justly with lawful rites and hid him ... ...earn from. Finally, his punishment delivered by fate exceeds his crimes. Thus, according to Aristotle, Creon is the prefect tragic hero. Works Cited and Consulted Abrams, M. H. A Glossary of Literary Terms, 7th ed. brand-new York Harcourt Br ace College Publishers, 1999. Segal, Charles Paul. Sophocles Praise of Man and the Conflicts of the Antigone. In Sophocles A Collection of Critical Essays, edited by Thomas Woodard. Englewood Cliffs, NJ Prentice-Hall, Inc., 1966. Sophocles. Antigone. Translated by R. C. Jebb. The Internet Classic Archive. no pag. http//classics.mit.edu/Sophocles/antigone.html Sophocles In Literature of the Western World, edited by Brian Wilkie and James Hurt. NewYork Macmillan Publishing Co., 1984.Watling, E. F.. Introduction. In Sophocles The Theban Plays, translated by E. F. Watling. New York Penguin Books, 1974.

Diversity Within Organizations Essay -- Diversity Society Workforce Wo

renewing Diversity relates to g completi geniusr, age, language, ethnicity, cultural background, disability, sexual orientation or religious belief. Diversity also refers to the myriad ways we are different in other respects such as educational level, job function, socio-economic background, personality profile, geographic location, matrimonial status and whether or not one has family. I have taken the opportunity to explain my perception of age, gender, personality and ethnic types of diversity and demographic characteristics and differences. old age CharacteristicsWith the fact that todays workplace has individuals that vary in age, most employees can be placed into one of 4 categories Mature, plunder Boomer, Generation Xers and Millenials. The members of each group, based on age, are generally easy to identify however definitely have different characteristics.The Mature group consists of people innate(p)(p) prior to 1946. Generally speaking, members within this group h ave a high respect for authority, place duty before pleasure, are patient, avoid challenging the scheme and are dedicated to the project or job once they accept it. They also place a high value on honor and integrity. The Baby Boomers are primarily characterized by a sense that they live to work, maintain an sense of optimism, get outing to go into debt, count on future income, and strive for gadget and personal gratification. They also are team and process oriented. Additionally, many are taking steps to try to preserve their youth.The Generation Xers are born between 1965 and 1980. Their characteristics are work to live not live to work, view jobs more in terms of a contract, and believe in recognize and self-consistent expectations. They usually stay at jobs longer if there are promotional opportunities. They also desire versatility. The Millenials characteristics are almost at the other end of the spectrum from that of the Mature group. Millenials appear to be living in th e moment, rely on technology to perform as much of the assignment as possible, demand clear and consistent expectations to ensure productivity and either question or challenge many things. This group is the most diverse demographically. Gender CharacteristicsGender characteristics are one the most visible of the diverse and demographic characteristics within an organization. Historically speaking, w... ...ly influences the overall success of the organization and is a necessary diversity factor within organizations to be successful. A diverse workforce is a reflection of a changing world and marketplace. Diverse work teams bring high value to organizations. Respecting individual differences will benefit the workplace by creating a competitive edge and employers will gain the advantage when employees are selected and positioned so that their talents, skills and personality traits are properly utilized. References discretion Generational Differences Helps You Manage a Multi-age Workfo rce (2001)Retrieved March 14, 2005 from http//www.digitaledge.org/monthly/2001_07/gengap1.html.Why Women Make Better Managers (2004)Retrieved March 14, 2005 from http//www.preseleccion.com/articles/women_managers.htm . Schermerhorn, John R. & Hunt, James G. & Osborn, Richard N. (2003) Chapter 4 Diversity and case-by-case Differences Electronic version Eighth edition.Developing Hiring Standards, The Untapped Wealth of Information in Your Office, Retrieved March 14, 2005 from http//www.hiresuccess.com/establishing-baseline-personality-profiles.htm

Microsoft Essay -- Windows Computers Technology Essays

MicrosoftThere have been many arguments and issues that have been raised with the controversy over Microsoft and the U.S. discussion section of Justices claim a move inst Microsoft and its founder bar Gates of monopolistic practices in bundling its internet browser Internet Explorer into its popular Windows computer operating system. By doing this, Microsoft would effectively crush its competitors (its main rival being Netscape Navigator), and acquire a monopoly over the software that mass use to access the Internet.I recently heard a listener on NPR (National Public Radio) comment about the monopoly issue between Microsoft and the U.S. D.O.J. that Intellectual enterprises are vastly infinite and thus cannot be monopolized. I wonder if the someone who said this has ever tried telling that to Bill Gates. More importantly, is such a statement true? Does computer software constitute an intellectual endeavor that cannot be monopolized? To answer this issue, an inductive argume nt can be applied to determine if Microsoft truly has a monopoly over the computer industry. To say that something is infinite implies that at that place is an endless supply of it. Is this the case in terms of the Internet and the software that is used to navigate or explore the Internet as the two star Internet Browsers have been dubbed by their makers? The resources of the Internet may seem infinitely vast, but it is wholly finite. There is an abundance of information out there on the Internet that it seems unlikely that any one company or even a country like the U.S. could ever monopolize this vast data network. By the nature of how the Internet works and how information is stored and shared on the network, it is true that a monopoly cannot be held over the intellectual information stored within the Internet. On this repoint I will accede to the original authors claim that intellectual endeavors cannot be monopolized, but this is vastly different from the issue that sta nds before Microsoft and the U.S. Department of Justice. The top dog that must be distinguished is not if Microsoft will gain a monopoly over the Internet, but if it will acquire a monopoly on how people access the Internet. These two are wholly separate issues. This is not a question of control of intellectual information, but the means by which people gain *access* to that information. Even if the inform... ...l by bundling its browser into its operating system which already controls 90% of the worlds market. The ubiquitous nature of Microsoft in our everyday computing lives is patently subconscious, yet when we realize the broad influence of this computer giant upon our life it becomes a frightening possibility. Thoughts of Orwellian Big Brother comes to mind at times. The question of whether Microsoft has a monopoly over the computer industry is a resounding yes. It is a near virtual monopoly in the computer industry. The question thus becomes not whether Microsoft i s a monopoly, but why it has taken so long for the government to intercede into the affairs that would regulate this ever growing computer giant. It would be wise to marry the lesson of Jack who cut down the beanstalk in a fable that has all too real applications in our modern-day computerized world. BibliographyGleick, James. MAKING MICROSOFT SAFE FOR CAPITALISM The radical York Times Magazine. William Morris Agency, May 18, 1995.Nader, Ralph and Love, James. What to Do About Microsoft? LE MONDE DIPLOMATIQUE, November 1997NPR News. May 5 1998 (Station KBRW 89.9 FM) 800 AM Morning Edition

Aspects of a Sonnet Essay -- Sonnets Literature Essays

Aspects of a SonnetExplore aspects of the sonnet tradition through reference to a rangeof material you have studied?A sonnet is a 14-line poem with each line having 10 syllables. Itoriginated in the 13th century and was introduced into England in the16th century by Sir Thomas Wyatt.The Petrarchan (or Italian) sonnet characteristically consists of aneight-line octave, riming abbaabba, that states a problem, asks aquestion, or expresses an emotional tension, followed by a six-linesestet, of varying rhyme plans, that resolves the problem, answersthe question, or resolves the tension. The rhyme scheme for the sestetis cdecde.For instance, Wilfred Owen uses the setoff eight-lines to see howdeaths at war are laid to rest and the sestet to describe how the samething is done back home (Anthem for Doomed Youth).The rhyme scheme for the sestet is cdecde.This is how the famous poet Francesco Petrarca, thus why it is namedthe Petrarchan Sonnet chose to write his sonnets.However William Shake speare, a famous English poet, used anothersonnet-rhyming scheme his is as followsThe first twelve lines are made up of three quatrains (blocks of fourlines linked by rhyme).The last two lines form a rhyming couplet, e.g. a rhyming pairabab, cdcd, efef, ggWilliam Shakespeare is very much considered the greatest writer of Englishliterature that ever lived. By 1594 he was a rising playwright inLondon and an faker in a leading theatre company, who performed at theGlobe Theatre from 1599. His 154 sonnets were originally published in1609 but it is argued that they were mostly compose in the 1590s,often expressed strong feeling within an exquisitely controlled form.His son... ...question.What candles may be held to speed them all?(Anthem for Doomed Youth, line 9)To conclude, the six poets I have written about all had theirdifferent views upon their own chosen subjects. And how sonnet havebeen passed down through the generations and what a sonnet has becometoday in the ultramodern wor ld. Shakespeare wrote about how love wastimeless whereas Keats had found love too late. Browning wrote of howdedicated she was to her husband whereas Rossetti wrote of how shewanted to be remembered when she was gone. Wordsworth saw things thatother people could not see and thus achieved his romantic poetictitle. And finally Owen portrayed his anguish and hatred of war in hissonnets with an equisetic use of language and vocabulary. All thepoets who wrote sonnets, young and of age(predicate) have entranced millions ofreaders throughout the world.

Telecommuting and Human Resources Essay -- GCSE Business Marketing Cou

Telecommuting and Human ResourcesIntroduction On September 20, 1994, some 32,000 AT&T employees stayed home. They werent sick or on strike. They were telecommuting. Employees ranging from the CEO to phone operators were part of an experiment that involved 100,000 people. Its purpose? To explore how far a vast shaping could go in transforming the roleplayplace by moving the work to the worker instead of the worker to work. Today AT&T is just one of legion(predicate) organizations pioneering the alternative workplace (AW-also known as telecommuting) the combination of nontraditional work practices, settings, and locations that is beginning to supplement traditional offices (Apgar, 121). According to IDC/Link Resources, New York, approximately 8 million the Statesns currently telecommute. A survey conducted by Olsten Corp., Melville, N.Y., reports that 62 percent of North American companies encourage telecommuting (Riggs, 46). In addition, research shows about 50% of all employe es either have a job that lends itself to telecommuting or want to get involved in telecommuting. Most researchers agree that telecommuting ingathering is fastest in companies employing more than 1,000 and in those with under 10 employees (Harler, 26).Current Situation Telecommuting came into existence out of necessity. First, increasing global competition has brought pressures and opportunities to businesses, consultants, and attend vendors. As a result, the Yankee Group predicts that as m any(prenominal) as 80 percent of all employers will have to adopt remote work in order to compete in world markets by mid-to late nineties (Manire, 51). Second, the Information Age necessitates that companies move faster and thus act and pit to business conditions sooner. Third, telecommuting has been increasingly enforced at state and federal levels due to the Clean Air Act (CAA) of 1970, as amended in 1990. The CAA affects any firm with over 100 employees in areas with severe ozone attainm ent levels, which covers every good-sized city in the nation (Harler, 27).The Impact of the network on Telecommuting The Internet is widely becoming part of the plan when implementing and integrating telecommuting solutions. The Internet can add a powerful dimension to the charge of both inherent and external information functions and strengthen the organizations human resource management informa... ...ivity remains an objective for management as we approach 2000. But we relieve oneself immediately that significant gains in productivity may not be achieved not through division of labor but by creating mechanisms for people to croak more effectively and to manage information more efficiently. BibliographyApgar IV, Mahlon. (May/Jun 1998). The alternative workplace Changing where and how people work, Harvard Business Review, pp-121-130.Berhard, Frank. (March 15, 1998). Upside economics of telecommuting, Americas Network, pp20-23.Harler, Curt. (March 15, 1998). The good, the bad and the fattening, Americas Network, pp26-28.Hein, Kenneth. (May 1997). Virtually always at work, Incentive, p9.Kuzmits, Frank and Santos, Brian. (Spring 1997). The Internet A key tool for todays human resource professional, S.A.M Advanced Management Journal, pp33-39.Manire, Ross W. (January 1997). Remote access The drive to work in the information age, Telecommunications, pp50-55.Riggs, Lynn. (June 1997). New approaches to management, Credit Union Management, pp46-48.Thompson, Courtenay. (October 1998). Telecommuting exposures, The Internal Auditor, p67.

Telecommuting and Human Resources Essay -- GCSE Business Marketing Cou

Telecommuting and Human ResourcesIntroduction On September 20, 1994, some 32,000 AT&T employees stayed home. They werent sick or on strike. They were teleworking. Employees ranging from the CEO to phone operators were part of an experiment that involved 100,000 people. Its purpose? To explore how far a vast organization could go in transforming the study by moving the work to the worker instead of the worker to work. Today AT&T is just one of many organizations pioneering the alternative workplace (AW-also known as telecommuting) the combination of nontraditional work practices, settings, and locations that is beginning to supplement traditional offices (Apgar, 121). According to IDC/Link Resources, New York, approximately 8 million Americans before long telecommute. A survey conducted by Olsten Corp., Melville, N.Y., reports that 62 percent of North American companies encourage telecommuting (Riggs, 46). In addition, research shows about 50% of all employees every have a job that lends itself to telecommuting or want to get involved in telecommuting. Most researchers agree that telecommuting growth is fastest in companies employing more than 1,000 and in those with under 10 employees (Harler, 26).Current Situation Telecommuting came into existence out of necessity. First, increasing global competition has brought pressures and opportunities to businesses, consultants, and service vendors. As a result, the Yankee Group predicts that as many as 80 percent of all employers will have to adopt remote work in rule to compete in world markets by mid-to late nineties (Manire, 51). Second, the Information Age necessitates that companies move faster and thus act and react to business conditions sooner. Third, telecommuting has been increasingly enforced at state and federal levels due to the Clean Air Act (CAA) of 1970, as amended in 1990. The CAA affects any firm with everyplace 100 employees in areas with severe ozone attainment levels, which covers every good-sized city in the nation (Harler, 27).The Impact of the Internet on Telecommuting The Internet is widely bonnie part of the plan when implementing and integrating telecommuting solutions. The Internet can add a powerful dimension to the management of both internal and external schooling functions and strengthen the organizations merciful resource management informa... ...ivity remains an objective for management as we approach 2000. But we realize today that meaningful gains in productivity may not be achieved not through division of labor but by creating mechanisms for people to communicate more efficaciously and to manage information more efficiently. BibliographyApgar IV, Mahlon. (May/Jun 1998). The alternative workplace Changing where and how people work, Harvard Business Review, pp-121-130.Berhard, Frank. (March 15, 1998). Upside economics of telecommuting, Americas Network, pp20-23.Harler, Curt. (March 15, 1998). The good, the liberal and the fattening, Americas Network, pp26-28.Hein, Kenneth. (May 1997). Virtually always at work, Incentive, p9.Kuzmits, Frank and Santos, Brian. (Spring 1997). The Internet A key tool for todays human resource professional, S.A.M Advanced Management Journal, pp33-39.Manire, Ross W. (January 1997). Remote access The drive to work in the information age, Telecommunications, pp50-55.Riggs, Lynn. (June 1997). New approaches to management, Credit confederation Management, pp46-48.Thompson, Courtenay. (October 1998). Telecommuting exposures, The Internal Auditor, p67.

New Belgium Case Analysis

Introduction The raw(a) Belgium brew participation is one of the top three craft beer breweries in the nation. It has experienced solid yield from its original entry as a niche grocery store placeer to a carry that is now distri provideded across the country. Much of hot Belgiums triumph is a result of a well-developed positioning strategy that emboldens the corporations floriculture as much as its product. Not coincidentally, new Belgiums target market chooses brands like Fat Tire beca engagement of both the companys culture and its product.Our evaluation of the two New Belgium object lessons indicates that the craft beer patience remains an attractive investment for the company, particularly because of its specific capabilities and resources. The cases also suggest that a conservative growth outlook has the greatest prob efficiency of maintaining an accept able take of profitability without sacrificing the companys mission and heart values.Finally, New Belgiums posi tioning, particularly as its exemplified by the Fat Tire carry, is a sustainable one for both current and future brands, though deliberate adaptations testament be necessary as New Belgium expands into novel markets SWOT Analysis Strengths (New Belgium) Weaknesses (New Belgium) High-quality beer, award-winning beers Association with a iodin line of beer- Fat Tire 7th Largest brewery in the nation, 3rd largest craft brewery Increased pressure on maintaining company culture as a result of company growth Strong growth with est. ales of over $100B and sales of over 700K position of beer Continued reliance on born(p) gas and fossil fuels- non-renewable resources $10M advertising compute for Fat Tire campaign No follow-up of successful Fat-Tire ad campaign Collaboration with Elysian Brewing Company Increasing distribution distances Customer Loyalty Competition from craft brewers and craft beers from traditional brewers Effective word-of-mouth advertising Smaller advertising budget ($10M) than competition (surface-to-air missile Adams $35M) Strong product association (Fat Tire Brewery) One of the founders no longer with NBB Social media presence Facebook (300K $50. M monetization), Twitter (100K), Pandora, Instagram, Beer Stream, YouTube Customer blow blanket if environmental and social responsibility not as advertised TV advertising differentiated from traditional breweries Incompatibility between social responsibility and promotional material of alcohol consumption Clear market segmentation Increased expense associated with sustainability efforts Strong brand positioning Distribution in 29 states and DC exercise advantage of ethically and socially responsible companies Triple Bottom Line economic, social, and environmental focus drives strategy Brand manifesto co-developed by Dr. Holt Clear mission, core values, and beliefs Long- assumeing commitment to sustainability Sustainable Purchasing Guidelines Awards for environmental getment Admission o f flaws in sustainability claims Dedication to socially responsible initiatives, corporate charity and philanthropy Event sponsorship to promote environmental responsibility Generous employee benefits that reflect company culture Awards for descent ethics and work-place environment Grant-supported new plant in NC Opportunities (Craft Beer Industry) Threats (Craft Beer Industry) 16. 4 percent growth in craft beer attention 2 percent decrease in total beer consumption Fastest growing segment of US alcoholic drinking market w/100 percent growth from 1999-2011 Accounts for only 5. percent of US beer market Differentiation from traditional breweries Competition from traditional and new(prenominal) craft breweries paltry cost per viewer TV advertising Social stigma of alcohol consumption Growth of social media as inexpensive source of advertising Beer rouse become a commodity in a poor economy, decreasing demand for craft beers Customer loyalty Increased differentiation efforts required to stand apart from traditional breweries More immune to an economic downturn than traditional beers New Belgium and the Craft Beer Industry New Belgium Brewing Company is relatively micro compared to the traditional breweries such as Anheuser Busch and Coors, though they are still the seventh-largest brewery in the nation. New Belgium is, however, the third-largest craft brewery in the nation, with estimated sales of over $100 million, equaling approximately 700,000 barrels of beer per year. An analysis of the craft beer industry as a whole suggests that there is continued growth potential for New Belgium.Exhibit 5. 1 of the New Belgium Brewing (B) case shows that craft beer is the fastest growing segment of the U. S. alcoholic beverage market, with an sum up in market share of over 100 percent from 1999-2011. It is also an industry whose customers tend to be extremely loyal, making them less likely to view craft beer as a commodity. Consequently, craft beer has a highe r(prenominal) probability of existence immune to competition from inferior goods and substitutes.This is particularly applicable to New Belgiums target market of beer connoisseurs that appreciate the high quality and taste of craft beer and who embarrass executives, lawyers, and accountants with the continued ability to pay higher prices for craft beer, enabling the craft beer industry to achieve gross margins of up to 30 percent (Clark & Rogler, 2013). Four another(prenominal) strengths of New Belgium indicate continued growth in the craft beer industry. First, studies have shown that companies who sincerely promote ethical, social, and environmental responsibility outperform those on the S&P 500.New Belgium has been such a company from the very start. Second, they have exploited social media as an inexpensive advertising platform, with their Facebook presence alone accounting for over $50 million in annual sales. Third, New Belgium has shown that they can succeed in traditional television system advertising as well with their Fat Tire campaign that produced an extremely successful positioning strategy resulting in significant sales increases. Fourth, New Belgium continues to look for ways to innovate, like their partnership with Elysian Brewing Company that could lead to greater efficiency and support new product development.New Belgium is a company that has received awards for their beer, for their ethics, for their employee care, and for their stewardship of the environment, all the succession maintaining strong financial growth and market share. There is nothing to suggest that New Belgium cannot continue to succeed in the craft beer industry. New Belgiums Growth Outlook New Belgiums success to date in the industry has been a result of a conservative approach to growing their business- a go decelerate to go fast strategy. We intend it should continue to be conservative in its outlook on growth.New Belgium Brewing is a growing company, best exemplif ied by plans to open a second brewery in Asheville, North Carolina, in order to reach new markets on the east coast. This expansion, however, is creating pressure on the companys commitment to sustainability. Even though the new plant will reduce the fuel necessary for east coast distribution, it still will result in an increase in the overall use of fossil fuels and non-renewable resources from current levels, not just with transportation but with production as well. In addition, the increased production will necessarily mean an increase in environmental waste by-products.An aggressive outlook on growth with a mindset of grow, grow, grow would further jeopardize the companys ability to maintain sustainability efforts, which would not be consistent with New Belgiums way of operating. New Belgium Brewing embraces a triple bottom line approach to business that factors economic, social, and environmental considerations into its business strategy rather than simply looking at the bottom line. We believe that this has been critical in developing a strong brand preference through customer trust.New Belgiums own study indicates the 39 percent of beer consumers will unsex extra efforts to buy from and support sustainable companies, while outside studies suggest that a significant number of consumers support businesses that demonstrate sustainable practices. Going fast with an aggressive growth outlook would likely yield New Belgiums customer base and would violate every one of New Belgiums Sustainable Branding Strategy principles, from walk before blather (living up to sustainability claims) to make ripples (convincing the customer that advertisements promote the brand and the culture behind it).In addition, an aggressive growth outlook would be contrary to some of New Belgiums core values and beliefs, particularly those that address environmental stewardship and commitment to trust through fulfilling promises. No one should doubt that New Belgium is in the busines s to sound a profitable brewery as its mission statement makes clear, but not at the expense of the other two bottom lines. For New Belgium Brewing Company, slow and steady leads the way. Fat Tire Positioning As notable above, New Belgiums positioning of its Fat Tire brand was a success.Clancy (2001) defines positioning as the message a company wants to imprint on the minds of customer and prospects about its productand how it differs from and offers something better than competitors (p. 1). In the case of Fat Tire, its positioning mirrored the companys culture where a highly creative activityis pursued for the intrinsic value of doing it, as well as perfromed in a fit manner with nature. The message was about pursuing ones interests (folly) but not in a way that reflects self-interest alone.Its a message about recycling (restoring the bike), about caring for the environment (riding instead of driving), about relationships (the road biker and the tinkerer riding uphill together) , and about the childlike joy of simple things. Its about good beer made by a literally good company. Compare this approach with the positioning of the largest craft brewer, Sam Adams, whose ads have morphed into television spots that look more and more like the position of Americas Big Three brewers. The Fat Tire ad, on the other hand, cleary demonstrates that New Belgium is different than its competitors in the culture behind the beer, and thats what New Belgium is after- the market who not only wants high quality, excellent craft beer but who also wants to be associated with a high quality company behind it. The Fat Tire campaign produced increased sales of 37 percent in test markets, and New Belgiums sales force was able to leverage this success by convincing transactional customers to promote New Belgiums secondary brands, change magnitude these sales by over 50 percent (Holt & Cameron, 2010).Given the results of the Fat Tire campaign, we recommend a continuation of the curre nt positioning. Through Fat Tire, New Belgium has been able to differentiate itself in the craft beer industry by producing strong products that are well received by their target customers who are, or who see themselves as, smart, creative, athletic, environmentally conscious, and socially engaged. Target Markets The target consumer customer marketing strategy for the Fat Tire campaign focuses on the market concentration approach of selecting a single market segment and then identifying shared segmentation factors.For example, the campaign targets high-end (psychographic, behavioral) male beer drinkers ages 25-44 (demographic) who are mostly white-collar professionals (demographic) who vacation in Colorado (geographic) for a taste of the grass lifestyle (psychographic). This market longs for the life of the tinkerer (psychographic) but believe that they are unable to sacrifice their current circumstances in order to obtain it (psychographic). They can, however, make a connection to that life and to others in similar situations (psychographic, association/affinity) by drinking Fat Tire (behavioral).The transactional customer, on the other hand, is likely to be the topical anesthetic liquor store or grocer rather than supermarket or large retail discount center. For one, such distributors are more apt to carry craft beers because of their higher price and lower sales volume. More importantly, it is more probable that they are susceptible to local demands to carry New Belgium beers, the kind that result from the example noted by the case where a local Minnesota liquor store sold 400 cases of Fat Tire with the first hour of opening.Recommendations for the Future face toward the future, the cases note that New Belgium has no plans to undertake another major television ad campaign similar to Fat Tire. We recommend that they reconsider this position, particularly as they move into the east coast market and open their Asheville brewery. Taking a pure aggregation ap proach by replicating current strategy there will probably not produce the success to which New Belgium has become accustomed.Having recently studied the early failures of Disney in Europe due to a lack of adaptation, we suggest a television ad campaign modeled after a listening tour, perhaps where the tinkerer and his single-speed bike tours the Carolinas, finding compatriots along the way. The tagline could be, Beer is our folly. Whats yours? The television ads would promote contact with New Belgium via social media, and local events would be sponsored to share New Belgium beer and culture with the east coast market, as well as to go over more about their new target market.Based upon what New Belgium learns, we also recommend developing a new craft beer specifically for the east coast market, fulfilling the transformational debut activities of the Innovation Ambition Matrix (Limacher, 2012). We envision this campaign then developing television spots that show the tinkerer trave ling through locations from the Maine coast to the constitute West, with quick images of him restoring old junked treasures that represent the follies he previously learned about- a wooden canoe, an Appalachian fiddle, or an antique Penn ocean reel- all the while promoting New Belgiums new brand.In addition to television ads, New Belgium would continue its open up strategy of permission marketing using social media, which they have clearly established as having a strong correlation with annual sales. We project that if New Belgium follows this Sustainable Branding Strategy with an emphasis on adaptations to the new market, it will achieve success similar to the results from the Fat Tire campaign. Conclusion New Belgium is poised for significant growth because of the way that it has differentiated the company from other craft brewers.Despite a smaller advertising budget that larger competitors like Sam Adams, New Belgium has leveraged its advertising resources into developing a pos ition that is distinctly different, which has created strong brand collecting among its target market. If New Belgium can maintain its original principles as it grows, we see a high likelihood that profits will follow. New Belgiums single speed is absolutely the right vehicle to transport the company into the future. References Clancy, K. 2001). Whatever happened to positioning Recent Copernicus study confirms the dissappearance of positioning. Copernicus. Clark, C. , & Rogler, J. (2013, March 8). Personal Interview. (M. Holcomb, Interviewer) Holt, D. , & Cameron, D. (2010). Cultural Strategy victimisation Innovative Ideologies to Build Breakthrough Brands. New York Oxford University Press. Limacher, R. (2012, May 25). Framework of the week 81 -innovation ambition matrix. Retrieved March 20, 2013, from strategyhub. net

Closed Loop Motor Speed Control

INTRODUCTION 1. 1 In order to be sufficient to build a closed loop controller, you need some mean of gaining information about the rotation of the shaft like thenumber of revolutions executed per second, or even the precise angle of the shaft. This source of information about the shaft of the take is called feed-back because it sends back information from the controlled actuator to the controller. 1. 2 METHODOLOGY LASER BASED step on it SENSOR The methodology of our jut out is shown in the block diagram in fig 1. 1 . LCD DISPLAY tug DRIVER MOTOR INPUTS MCU MOTOR CONTROLLER Fig 1. 1 Block Diagram of DC labour animate Control 1.INPUTS User defined or user desirable pelt along are fed to the MCU block or microcontrller through numerical keyboard. 2. MCU The main controlling unit which takes as well as sends signal to control the look sharp of the motor and displays the speed as well. 3. MOTOR CONTROLLER It takes the reference signal from MCU and convert it into required voltage . 4. MOTOR DRIVER The required power to drive the motor will be fed by the motor driver. 5. MOTOR The motor now runs at the desired speed as given. 6. LASER BASED hurrying SENSOR Here laser speed sensor circuit is used to drive the speed of the motor and feeds the equivalent signal to the MCU. . LCD DISPLAY bring outs the obtained speed. 1. 3 CIRCUIT DIAGRAM 1. 4 WORK PLAN In this semester we are planning to design the optical tachometer and learn the basic operation of the microcontroller. originate Doing some literature survey and studying the project Design the block diagram of the whole circuit Design the circuitry for each blocks Testing the hardware for the blocks take for kinds to the circuitry. Is the hardware working properly NO Test the changes Integrating different block together YES Testing the assembled circuit Make some modification in the circuit Is the model working properly STOP Documentation NO YESFig 1. 4 Flowchart Showing the Methodology of the Project. 1. 7 CONCLUSION In this project we learn about optical tachometer using microcontroller, its uses and advantages. We can implement this knowledge in further application of using microcontroller. Through this microcontroller we can tack together a pattern of speed. This can be easily done with microcontroller but through other technique it becomes difficult because using microcontroller we just have to change the software to change the speed. But in other technique the complete hardware has to be changed. The speed of the motor can be changed by using duty cycle. REFERENCE 1 Peter Nawfel,Laser ground Non Contact Speed Sensor Reduces Breaks On High Speed Unwind,Paper Age,Nov/Dec 2003. 2 Priya Duggal,Microcontroller Based Speed control of DC tug Through RS-232 Interface With PC. International Journal of Advances in Electronics technology. 3 Azim Fauza Bin Md khair, The Motor Speed System Using infrared radiation System ,May 2008, http//www. google. com 4 R. Arulmozhiyal,etal. , Space Vector Pulse Width Modulation Based Speed Control of consequence Motor using Fuzzy PI restraint, International Journal of Computer and Electrical Engineering, Volume. 1, No. 1, April 2009. 5 Rohit Gupta,etal. Thyristor Based Speed Control Techniques of DC Motor A Comparative Analysis,International Journal of scientific and Research Publications, Volume 2, Issue 6, June 2012. 6 Atul Kumar Dewangan,etal. , PWM Based Automatic Closed Loop Speed Control of DC Motor, International Journal of Engineering Trends and Technology,Volume 3,Issue 2,2012. 7 Ashok Kusagur,etal. , mannikin of Induction Motor & Control Of Speed Using Hybrid Controller Technology, Journal of Theoretical and Applied Information Technology. 8 Sanjeev Kumar,etal. , Speed Control Of individually Excited DC Motor Using Neuro Fuzzy Technique,http//www. oogle. com,2009-2010. 9 Sarat Kumar Sahoo,etal. , Touch Screen based Speed Control of Single Phase Induction Motor, International Journal of Engineering and Technology, Volume 2 (6), 2010, 392-396. 10 Sharanbasappa. B. Belamgi,etal. , Speed Control Of AC/DC Motor Using Single Phase Line-Interactive Power tot up, World Journal of Science and Technology, 2011. 11 Amir Faizy,etal. , DC Motor Control Using Chopper, http//www. google. com. 12 Hussein TH. Khamees,Design and Implementation of speed control Induction Machine by Using Interface programming, International Journal of Modern Engineering Research (IJMER), Vol. , Issue. 3, May-June 2012 pp-1334-1338. 13 M. V. Ramesh,etal. Speed Control Of Brushless DC Motor By Using Fuzzy Logic PI Controller, ARPN Journal of Engineering and Applied Sciences,Volume 6, NO. 9, September 2011. 14 Donato Pasquariello,etal. , Remote-Touch A Laser Input UserDisplay Interaction Technology, JournalL of Display Technology, Volume 4, NO. 1, March 2008. 15 Mehdi Ghazavi Dozein,etal. , Speed Control of DC Motor Using Different Optimization Techniques Based pelvic inflammatory disease Controller, Journal of Basic and Appli ed Scientific Research,2(7)6488-6494, 2012. 16 V. Bhaskar,etal. GSM Based Motor Monitoring and Speed Control, International Journal of Mechanical and Industrial Engineering (IJMIE), ISSN No. 2231 6477, Volume-1, Issue-2, 2011. 17 G. Gurusamy,etal. , Design of Speed Controller for Speed Control of Converter Fed DC Motor Drive using Model Order diminution Technique, European Journal of Scientific Research, ISSN 1450-216X Vol. 76 No. 2 (2012), pp. 288-299. 18 Ahmed Rhif ,Stabilizing Sliding Mode Control Design And Application For a DC Motor Speed Control, International Journal of Instrumentation and Control Systems (IJICS), Vol. 2, No. 1, January 2012. 19 M. Dechrit,etal. Wheelchair Stabilizing by Controlling the Speed Control of its DC Motor, World Academy of Science, Engineering and Technology 58 2011. 20 R. P. Dhobale,etal. , FPGA Implementation of Three-Phase Induction Motor Speed Control Using Fuzzy Logic and Logic Based PWM Technique, 1st International Conference on Recent Tren ds in Engineering & Technology, Mar-2012 Special Issue of International Journal of electronics, Communication & Soft deliberation Science & Engineering, ISSN 2277-9477. 21 Internal Peripheral Of AVR MCUs,Extreme Electronics. 22 Pin Configuration of AT mega 16, Extreme Electronics.

Morality and Person Essay

Now I want to tell you a fewer words more or less myself. I am 168 sm tall a nice-looking girl with a fair complexion. As for my figure, in my view I am non fat, but I am exceedingly well-fed. My face is oval, I have green, warm eyes and regular, large features. My eyebrows are arched and bushy and my cop is brown, waved and luxuriant. I have got even teeth, a round chin, a broad, open forehead and curving eyelashes. I am a Sagittarius by a horoscope. Frankly speaking, I trust others easily and expect in turn to be trusted. I like exchanging ideas and see the bright side of things.Generally speaking, I am imaginative, creative, and well-read. But I can be hot-headed and cruel with enemies. Apparently, I am a gambler at heart and risky. My parents believe that I am individualistic, very shy and intelligent. From their point of view I am a calm and composed person. But they also think that I can be very idle and irresponsible, because I dont always help with the household chores. A s for my teachers, they think that I am a hardworking, quick on the uptake, average, funny student. They tell me that I seem to be really trying my best to finish my school work and maintain my good grades.Unfortunately, sometimes I dont pass all my work in on time, and to be quite honest, my teachers think that I am a bit wasted person. And they dont think I work as hard as I am capable of. My friends think of me as a nut of fire, cheerful and a mixed up person, because I love sports, serials, different kinds of books, films and I am fond of almost everything which connect with mysticism. All in all, erect talking and walking with my friends makes me very happy. Some of my friends think that sometimes I am a mean person and a bore.I fully defy with the fact that usually I can me an awful bore but I dont know why they are sure that I am a mean person. I am a person with strong morals who desires to do the right thing to the entire humanity. As for my plans about my future, I hav ent decided yet. I am very interested in learning different foreign languages. And thats why I think a lot of becoming a translator or a reporter. Its not ruled out that I will create a lawyer. My life challenges and experience since childhood have given me an opportunity to develop a good understanding of the person I am.Because of my ideals, my ambitions to see these ideals in society and even to help put these ideals into play sometime in the future, I believe myself to be an idealistic person. In conclusion, I do not regret my good moral standing. I appreciate my strict and loving parents who contributed to the person I am today. I remember hard decisions that I do to remain honest and they have come a long way in improving my personality. All in all I am a person who believes that honest is the best policy.

Asperger’s Syndrome Research Paper Essay

Approximately 947,570 Americans suck Aspergers Syndrome (AS), however, it is not an easy affection to explain (Bashe 19). With multiple conditions and characteristics in each case, AS is not an easy disorder to diagnose. Aspergers Syndrome was named after Hans Asperger, an Austrian physician, who first described the disorder in 1944 after studying a group of kidskinren with similar, unusual characteristics. However, AS was not made an official disease until 1994. Consequently, Asperger disease is just now becoming published and popular so in that location is still research and questions being answered. Aspergers Syndrome, an autism spectrum disorder, is noted by above-average intellectual skills that severely impaired social skills with clamant patterns and kindle. There be several other disorders that ar related to Aspergers. These accept other autism spectrum disorders such as Attention Deficit Hyperactivity Disorder, Obsessive Compulsive Disorder, Oppositional noncompl iant Disorder, Bipolar Syndrome and others (Bashe 68). Since Aspergers is a recent disorder, the cause of AS is not clear. Scientists are still investigating why Aspergers occurs.Nevertheless, few theories have surfaced. nigh believe brain abnormalities or a hereditary component result in AS. The cause could also be factors that include brain phylogenesis. Nevertheless, scientists have eliminated child immunizations, lack of intelligence, or bad parenting as the cause for Aspergers. (Weiss) AS is also not due to emotional deprivation or other psychogenic factors that formulate from a mortals thinking. A possible reason for an unidentifiable cause is the signs for Aspergers Syndrome are nearly unlimited. Furthermore, with AS one can face few or multiple symptoms. Still, the core symptoms of Aspergers Syndrome are poor communication skills, obsessive or repetitive demeanor, and physical clumsiness (Weiss). With communication skills, mental lexicon and syntax is in normal range f or pile with AS, a formal style of speaking is evident. For example, they might say beckon instead of call.The symptoms of Aspergers that are most noticeable are the ones that are displayed by social awkwardness and their inability to pick up on social cues. Thus, people with AS a good deal engage in one-sided conversations with a monotonous voice, give very precise information, and believe the point of a conversation is to exchange information that is it. It is secure for them to communicate and explain their thoughts and ideas through speech. Additionally, AS individuals take a literal interpretation of everything and display awkward nonverbal gestures such as lack of snapper contact, inappropriate starring, signs of boredom, short attention span and odd facial expressions. Those with Aspergers would struggle with reading others and understanding nonverbal communication. A person with Aspergers lacks the surmise of Mind.The Theory of Mind is the ability to reconginze and und erstand thoughts, desires and intentions of others. Basically, it is nearly impossible for a person with Aspergers to have empathy for others and can be extremely insensitive. They have a distinct sense of humor and have difficulties expressing their emotions. Because AS causes them to perceive the world contraryly, their rudeness is not intentional. The symptoms and characteristics of people with AS vary, resulting in a remarkably ambitious diagnosis of the disease. No two cases of Aspergers syndrome are identical. Each case presents its own characteristics and challenges, for Aspergers syndrome does not describe a single behavior but a precise combination that are present to a certain extent. (Bashe 75)Of course, it would be easy to attribute the strange behavior and lack of social interest to just being different. The diagnosis is usually done after age three and between ages five and nine.A boy is three to four times more likely to be diagnosed with Aspergers Syndrome than a girl. (Nemours). The actual diagnosing is a lengthy process, beginning with a thorough psychosocial evaluation. Then the doctors do a history and ask when the parents first began noticing symptoms such as limited social interactions, special interest and lack of eye contact. The doctors give look at the development of force and language skills and compare them with the average skill level for the particular age of the patient. Following this, the doctors will ask about any favorite activities, if on that point are any unusual habits or preoccupations. Next, the doctors will look at the social development and any social interactions and acquaintance development. Then a taste for communication skills is given. After ascertaining all this information, they compile all the findings and see if the patient meets the criteria for Aspergers Syndrome.Besides the poor communication skills and resulting in awkward social behavior of Aspergers Syndrome, there are also the physical aspects . pile with Aspergers Syndrome have a heightened sensitivity to loud noises, lights, or even certain colors. For example, they may not be able to wear certain kinds of materials because the fabric will irritate the skin. Often, they have strong taste buds and are sensitive to different textures. Additionally, they may have a rigid walk or an odd posture. Likewise, motor coordination is usually lacking making simple tasks such as hand writing, opening a jar, or catching a ball a struggle. The lack of motor skills makes it difficult to play team sports. Conversely, they may excel in sports requiring precision and go for such as golf, swimming or tennis. Even though poor communication skills and physical aspects may be evident because of AS, the most distinguishable symptom is the obsession of one particular subject.The obsession will consume any free time and dominate conversations of those with AS, making them experts on their particular subjects. Some examples of specific infatu ation include baseball statistics, snakes, stars, etc. As people with Aspergers age, the topic usually becomes odder and more specific. The negative consequences of having an intense interest about a specific topic are that this interest could be dangerous, illegal or possibly misinterpreted. However, possible benefits to this is the subject often provides a source of entertainment and enjoyment.In addition, there are also several functions to the special interest. It may overcome anxiety and help cope with fears. For example if the Aspergers child is afraid of witches he or she may immerse himself or herself in that topic to train about it and overcome the fear. Consequently, witches become their special interest. (Healthwise) In some cases the specific friendship may even provide employment and an income. For example if person with AS has an interest in technology, may be able to have a note as a computer technician. (A common field for those who have Aspergers is engineering.) Topics may change occasionally but with all cases of AS the subject is canvas with an intense passion.Alongside the core symptoms of the disorder, there are also distinct characteristics shared by people with Aspergers. Children and adults that have Aspergers have a different way of thinking, not necessarily defective. People with Aspergers have a strong desire to seek knowledge, truth, and perfection. With a fear of failure, people with AS have a unique learning style. They refuse to try anything if the end result is not absolutely perfect and meet their standards. People with this disorder appear on routine and consistency and strongly dislike their routine changed. They have single-minded determination and a creative way of thinking and looking at the world. This is a positive because it can produce an original perspective and resolution.Nonetheless, they have troubles distinguishing between what is relevant and redundant, usually focusing on detail instead of looking at the bighearted picture. Furthermore, they may be able to solve complex math problems but are unable to explain the process they used to solve the problem. People with AS are uninterested in following the social norm. They may also have trouble with time management and organization. Those with the disease would rather search the physical world such as objects, machines, animals and scientific concepts versus social events, friendships and relationships. Consequently, they prefer solving a problem than satisfying the emotional needs of others.Their concept of friendship is immature and at least two years behind their peers. If they have any friendships, they are often unusual, such as with much younger children or older adults (Atwood). A problem with forming relationships is that they may become too trusting which can lead to bullying and teasing, especially during their early years in life. hotshot frustrating part of Asperger is that the people with the disorder usually want to make friends but it is incredibly difficult with their condition and behaviors. Dealing with these struggles can cause degenerative frustration leading to other conditions such as depression. Therefore, they more than likely have a secondary mood disorder such as anxiety, sorrow or anger.Unfortunately, no overall cure exists for Aspergers Syndrome. However, symptoms can be treated. Having an early intervention and the right program is essential. No typical sermon is followed, for treatments depend on the strengths and weaknesses of each particular case (Nemours). Each treatment plan must address key issues health, wellness, sensory issues, processing problems, visualizing, concepts, fine and gross motor skills,speech, language, behavioral and social issues. Acquiring new skills and monitoring the nutrition and medication may change some functions, but if neurodevelopment foundations are not established, then the results will be limited (Doman). Since the core problem of Aspergers is s ocial, the main treatment is working on social thinking skills and social settings.Individuals with AS must learn to think social before they will be able to act social. The key social thinking skills that must be practiced are perspective, flexibility, curiosity, self-esteem, big picture thinking and communication (Notbohm). Another social treatment is called Social Stories, where they will learn relevant social cues, thoughts, feeling and behavioral scripts by writing social stories. This treatment can benefit more than just those with Aspergers but also the family and friends, for social stories will help others understand people with Aspergers are socially confused, anxious, aggressive or defiant. People with Aspergers also may benefit from language therapy and psychotherapy. Similarly, younger kids may do sensory consolidation training, where the stimuli in which they are overly sensitive about is desensitized. In older kids, treatment may include behavioral and cognitive ther apy. Besides therapies, a person with Aspergers may have a specialized diet to help with the disorder.Dietary supplements can even help certain symptoms. For example, vitamin B6 helps with brain development. Other vitamins that are recommended include magnesium, vitamin C, and omega three fatty acids. Other studies have found the avoiding certain foods and taking the hormone secretin has improved symptoms. Treatments to AS may also include prescription medicines. Some medications that can help with the symptoms may include Abilify, Intiniv, SSRIs (selective serotonin reuptake inhibitors), Resperdal, Zyprexa, and Revia (Mayo Clinic Staff). Much of the time, treatment for Aspergers Syndrome is not just medication or just therapy but a combination of the two to fit the individual. To treat Aspergers effectively, though, there must be proper education, support and resources.Although Aspergers Syndrome is not considered the most severe autistic disorder, it still presents challenges and troubles for the people with the disorder. Often described as oddballs or loners, people with Aspergers have distinct qualities and characteristics. While there are many negative aspects of having Aspergers Syndrome, there are a few positive notes. People with Aspergers can be very trustworthy and caring friends. They say exactly what is on their minds with no filter.Those with Aspergers tend to be more accepting and like people for who they are, and are easily national with what they have and are not interested in buying the latest fad. Their rules and honesty lead them to excel in the classroom and as a citizen. With treatment, people with Aspergers begin to better understand their disorder and are able to learn and adapt to social cues. Many people with Aspergers get wed and have children. Their attention to detail and focused interest leads them to a career. Aspergers Syndrome is a lifelong condition that tends to stabilize and improve with treatment. Although no cure exists treatment helps people with Aspergers live normal and healthy lives.